Clemson University Graduate School is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in Clemson, South Carolina, the Clemson University offers PhD in Management through Graduate School. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of Clemson University Graduate School PhD in Management. See JIBIN123.COM for graduate schools in Mississippi.
PhD in Management (More than 2 years)
|PhD in Management
|The program is designed for full-time students who remain on campus during the entire duration of their study. Students can enter the program only in the fall semester (starting in mid-August). Students with Bachelor’s or Master’s degrees in …
|Areas of Study
|Joint Degree Offered
|Average Total: 680
|Tuition & Fees
|Resident, Per Semester: USD 2,888
Non-Resident, Per Semester: USD 5,802
|Financial Aid Availability
|Financial aid available, contact school for more information
|Start Dates &
This program accepts rolling admissions.
Business Marketing Strategy and Management
This course focuses on the unique techniques required to successfully market products and services to an organizational buyer rather than individual consumers or households. Organizational customers can include “for profit” businesses, governmental bodies and “not-for-profit” institutions. The major components of the course include: organizational buyer behavior, designing and managing profitable distribution channels, value pricing, negotiation strategies, integrated marketing communication tactics and sales resource management. The teaching methods for M530 involve business case analyses, class room discussions and guest presentations. Good case work is the major expectation of students. A cross section of industries (i.e., high tech, health care, industrial, etc) will be included in case topics. Students will build business-to-business marketing expertise by discussing cases and writing memos that provide insightful analyses and strategic solutions to complex problems.
Although this course focuses on non-consumer products and services, M530 can be of real value to students interested in consumer brand management. A critical component of B2B marketing management involves designing and managing powerful channel partners. In many cases, a substantial portion of a consumer goods marketing budget will be spent on appointing appropriate distribution partners and implementing promotional programs through these channels. Consumer brand management issues involving channel development are explicitly addressed in this course.
Course topics include:
- An overview of B2B markets and organizational buying behavior.
- Crafting complex and profitable distribution systems, including e-channels.
- Value pricing and bid strategies.
- High stakes negotiation strategies for long term supply contracts.
- Designing and managing high performance sales organizations.
- Integrated marketing communication strategies.
- Using technology in product and supply chain management.
- Developing successful business marketing plans.
- Brand manager’s perspective in designing powerful channel partners.