Georgia Southern University College of Business Administration is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in Statesboro, Georgia, the Georgia Southern University offers PhD in Logistics through College of Business Administration. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of Georgia Southern University College of Business Administration PhD in Logistics. See JIBIN123.COM for graduate schools in Indiana.

Applied Marketing Research

Marketing research provides a window into the marketplace.It allows companies to understand the characteristics, needs, and behaviors of current and prospective customers.It helps managers to discover opportunities, generate new ideas, design new products that create value for customers, develop packaging and advertising strategies to communicate this value, and create distribution, pricing, and promotion plans to deliver this value at the point of purchase.And it predicts how customers will respond, reducing the risk associated with business decisions.

The goals of this course are to: (1) develop a disciplined analytical and conceptual base that will enhance your skills in marketing research, (2) provide you with hands-on experience applying state-of-the-art marketing research techniques and analysis tools to real-world business problems, (3) help you understand the assumptions underlying these methods and their limitations when applied in various contexts, and (4) enhance your ability to integrate research information with good judgment to develop actions plans for marketing management. This course is intended for students preparing for careers in marketing management, marketing research, and consulting. The tools and techniques discussed in this course are relevant to a variety of industry situations, including consumer, industrial, and service contexts.

The course will cover three major types of project-based marketing research techniques.

Exploratory Research

• Secondary Research
• Observational Research
• Focus Groups

Descriptive Research

• Survey Research
• Preference Scaling

Experimental Research

• Marketing Mix Testing
• Conjoint Analysis
• Simulated Test Marketing
• Field Experiments

The format of the course is a combination of lectures, case discussions, exercises, and readings. Each student is expected to prepare the assigned materials, to attend class, and to actively participate in class discussions. We will be using Excel and the SPSS statistical software package for data analysis.