Iowa State University College of Business is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in Ames, Iowa, the Iowa State University offers PhD in Business and Technology through College of Business. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of Iowa State University College of Business PhD in Business and Technology. See JIBIN123.COM for graduate schools in Florida.
PhD in Business and Technology (More than 2 years)
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| Program Name | PhD in Business and Technology | ||||
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| Joint Degree Offered | No | ||||
| Delivery Format | Classroom | ||||
| GMAT Score | GMAT Accepted | ||||
| Tuition & Fees | Contact program for tuition and fees | ||||
| Financial Aid Availability | Financial aid available, contact school for more information | ||||
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Brand Asset Management
More and more companies are realizing that brands are a source of sustainable competitive advantage and are treating them as one of their most valuable assets. Too often however, marketing decisions regarding pricing, advertising or distribution are made in isolation without taking into account their impact on brand equity. To address these issues, M595 is an advanced MBA elective that covers the important branding decisions faced by and organization. Its basic objectives are to increase your understanding of the strategic issues and provide the tools, concepts and theories necessary in branding, measuring the impact of marketing decisions on brand equity, and building and managing brands or networks of brands.
To attain these goals, M595 examines branding from a theoretical, methodological and strategic perspective as follows:
- Understand brands. In the first section, we will examine how and why brands are important from the company’s and consumer’s perspectives and define the central concept of brand equity.
- Measuring the sources and consequences of brand equity. In the second section, we will review some of the most important techniques and methodologies that brand managers use to examine and value brand equity and to monitor the impact of marketing decisions on brand equity.
- Building and managing brand equity. In the third section, we will address the strategies and tactics to build and manage brand equity including branding strategies to manage portfolios of brands and products over time and across geographical boundaries.
