Michigan State University The Eli Broad Graduate School of Management is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in East Lansing, Michigan, the Michigan State University offers PhD in Management through The Eli Broad Graduate School of Management. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of Michigan State University The Eli Broad Graduate School of Management PhD in Management. See JIBIN123.COM for graduate schools in Arizona.
PhD in Management (More than 2 years)
Program Detail |
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| Program Name | PhD in Management | ||||
| Program Overview | The purpose of the Management Department Doctoral Program is to train and mentor PhD students so that they can contribute meaningfully to the development and delivery of the knowledge base that is comprised within the field of management. … |
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| Joint Degree Offered | No | ||||
| Delivery Format | Classroom | ||||
| GMAT Score | Average Total: 620 | ||||
| Tuition & Fees | Program is funded | ||||
| Financial Aid Availability | Financial aid available, contact school for more information | ||||
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| Program Size | Class Size: 1 – 4 | ||||
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Implementing Marketing Strategies
This course provides a managerial introduction to special problems encountered in the introduction and management of both new and existing consumer and business-to-business products (both goods and services) with an emphasis on the implementation of marketing programs. Topics include product design, product launch planning, marketing planning, program evaluation, and control and organizational issues. Lectures and case studies illustrate issues involved in the management and enhancement of product lines.
M521 is developed around three major topic areas relating to product management:
- Market analysis to provide a framework for investigating potential demand associated with certain target markets or product positions – while M522 will discuss the steps involved in developing a new product, M521 must be concerned with understanding the basis and value of the offer that the company makes to its customers and consumers – a product manager must continuously seek to find ways to add value to his or her business.
- Organizational issues to help us understand the traditional role of a product manager and how this work is accomplished in a changing organizational setting – a product manager must locate and enlist the support of the skills and resources needed to support his or her programs – implementation is key.
- Market planning to emphasize the contribution of planning and control to product management as organizations strive to enhance existing lines of business and support new ventures – you should understand how to develop a marketing plan and thereby enhance the contribution your business makes to the overall organization.
- The role of product design: designing the offer
- Developing a marketing plan: launch planning, services, global issues
- Managing a product line and building brand equity
- Market selection: Using portfolio models
- Positioning analysis: Using perceptual mapping
- Product testing and control: using simulated test markets to forecast brand performance, including trial, repeat, consumption, quality, satisfaction, sales, and profits
- Organizational issues and improving category performance
- Setting objectives and building metrics to measure performance
- Developing a product launch strategy
- Developing an integrated marketing program: the role of the product manager, networking skills, obtaining support, and identifying key success factors
