New York University Leonard N. Stern School of Business is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in New York, New York, the New York University offers PhD Program through Leonard N. Stern School of Business. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of New York University Leonard N. Stern School of Business PhD Program. See LIUXERS.COM for federal school codes in Wisconsin.
PhD Program (More than 2 years)
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| Program Name | PhD Program | ||||
| Program Overview | The doctoral program at NYU Stern prepares a select group of creative, curious and highly accomplished students to assume faculty positions at leading universities around the world. Stern’s large and stellar faculty, low student to faculty ra… | ||||
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| Joint Degree Offered | No | ||||
| Delivery Format | Classroom | ||||
| GMAT Score | Average Total: 738 | ||||
| Tuition & Fees | Program is funded | ||||
| Financial Aid Availability | Financial aid available, contact school for more information | ||||
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| Program Size | Program Size: 100 – 110 | ||||
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Global Marketing Management
This course focuses on the realities of global market competition, successful penetration of non-domestic markets, and completive effectiveness in home markets. Coverage includes the global market environment; global marketing strategy concepts; penetration strategies for non-domestic markets; multinational marketing strategy problems; regional market analysis. The course will be taught primarily using the case method.
Today’s global marketing environment: worldwide sources of competition; global marketing strategies; multi-domestic marketing strategies; market integration Global marketing strategy concepts: coherent overall competitive strategy; common approach to marketing program design per country or region
- Penetration strategies for non-domestic markets: exporting, licensing, and franchising, joint ventures, strategic alliances, and wholly owned subsidiaries
- Multinational marketing strategy problems: global branding; product introduction; advertising across borders; understanding distribution systems
- Regional analysis based on student projects: North America; the European Community; the Far East; the former Soviet Bloc; the Mid-East; Latin America; developing regions
