Syracuse University Martin J. Whitman School of Management PhD Program

Syracuse University Martin J. Whitman School of Management is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in Syracuse, New York, the Syracuse University offers PhD Program through Martin J. Whitman School of Management. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of Syracuse University Martin J. Whitman School of Management PhD Program. See LIUXERS.COM for federal school codes in Montana.

PhD Program (More than 2 years)

Program Detail

Program Name PhD Program
Program Overview
Areas of Study
  • Accounting
  • Entrepreneurship
  • Finance
  • General Management
  • Management Information Systems
  • Marketing
  • Supply Chain Management
Joint Degree Offered No
Delivery Format Classroom
GMAT Score GMAT Accepted
Tuition & Fees Contact program for tuition and fees
Financial Aid Availability Financial aid available, contact school for more information
Start Dates &
Application Deadlines
Start Date Application Date
8/24/2015 1/15/2015

This program accepts rolling admissions.

Program Size
Work Experience
Employment Information

Marketing Performance and Productivity Analysis

Marketing Performance and Productivity Analysis is required of all marketing majors. The focus of this course is on developing a comprehensive evaluation of the situation facing a product or product line. Emphasis is placed on assessing recent financial performance, identifying customer-based explanations for changes in performance (e.g., changes in satisfaction, loyalty, etc.), assessing the effects of marketing investments, and evaluating emerging customer needs and competitive threats. The course is taught using interactive lectures (30%), case discussions (50%), and experiential assignments (20%). Cases and lecture examples span consumer, business-to-business, service, high-tech, and international contexts.

  1. Assessing Recent Product-line Performance
  2. Evaluating Underlying Drivers of Recent Performance
    1. Customer and Competitor Analysis
      1. How to analyze and develop strategies from customer buying behavior in your product category.
      2. Gaining actionable insights from studies of customer beliefs and satisfaction.
      3. Using customer analysis to develop scenarios of potential competitive threats.
    2. Evaluating the Productivity of Your Marketing Investments
      1. Assessing the relationship between marketing inputs and financial outcomes.
      2. The special challenge of non-linear relationships and interactions among market variables.
      3. How to assess marketing spending implications when the returns occur through increases in customer loyalty.
      4. Using marketing productivity analyses to help justify your marketing budget requests.
      5. The social and political aspects of marketing productivity analysis.
  3. Assessing Your Trajectory: Forecasting and Product Category Demand Analysis
    1. Developing Reliable Forecasts: Basic Tools and Concepts
    2. Product Category and Demand Analysis