University of Alabama-Tuscaloosa Manderson Graduate School of Business is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in Tuscaloosa, Alabama, the University of Alabama-Tuscaloosa offers PhD in Operations Management through Manderson Graduate School of Business. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of University of Alabama-Tuscaloosa Manderson Graduate School of Business PhD in Operations Management. See LIUXERS.COM for federal school codes in Illinois.
PhD in Operations Management (More than 2 years)
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| Program Name | PhD in Operations Management | ||||
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| Joint Degree Offered | No | ||||
| Delivery Format | Classroom | ||||
| GMAT Score | GMAT Accepted | ||||
| Tuition & Fees | Contact program for tuition and fees | ||||
| Financial Aid Availability | Financial aid available, contact school for more information | ||||
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Marketing Intelligence Management
Marketing research is in a state of transition. New technologies including point-of-sale UPC scanners, frequent shopper programs, credit/debit cards, customer tracking technologies, caller-id systems, and electronic shopping interfaces have created an explosion of data on customers and their purchase behavior. The internet and on-line retrieval systems have opened the door to volumes of secondary research on market trends and the competitive environment. Syndicated databases provide detailed information on the buying habit of individual households. Managers must understand what research is available, what assumptions underlie the research methods, how to analyze and interpret the data, and how to use this information to create value for customers and improve business performance.
The goals of this course are to introduce students to the emerging field of marketing intelligence management. The course will discuss five major types of customer and competitor databases:
Geodemographic Information Systems (GIS)
- AD Consultants-GIS Workshop
- Filene’s Basement
Point-of-sale (POS) UPC Scanner Data
- Anheuser Busch (B)
- Marsh Supermarkets
Catalog and Online Shopping Data
- Land’s End
- Tuscan Lifestyles
Direct Response and Customer Loyalty Data
- Rodale Press
- Harrah’s Entertainment
Clickstream and Customer Tracking Data
- Clickstream Data
- My Pal Mickey
Looking Ahead…
- Advances in Data Mining
- Project Presentations and Posters
