University of California – Irvine The Paul Merage School of Business is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in Irvine, California, the University of California – Irvine offers PhD Program through The Paul Merage School of Business. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of University of California – Irvine The Paul Merage School of Business PhD Program. See LIUXERS.COM for federal school codes in Colorado.
PhD Program (More than 2 years)
Program Detail |
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| Program Name | PhD Program | ||||
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| Joint Degree Offered | No | ||||
| Delivery Format | Classroom | ||||
| GMAT Score | Average Total: 686 | ||||
| Tuition & Fees | Per Year: USD 15,049 and additional fees | ||||
| Financial Aid Availability | Financial aid available, contact school for more information | ||||
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| Program Size | Class size: 12 | ||||
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New Products Management
This course covers the management of new products development. Program strategy, opportunity creation, concept development, product testing, demand estimation, and evaluation are stressed. Lectures and case studies illustrate effective innovation practices.
- Product policy
- Product development process and new product strategy
- Idea generation
- Prescreening and concept testing-tests using depth interviews, focus groups, and survey research techniques
- Use testing and screening
- Market testing and market analysis-use of controlled distribution tests (such as IRI) and test marketing
