University of Florida Hough Graduate School of Business is among the 132 graduate business programs that provide Doctoral degree in Business Administration. As one of the top rated higher education institute located in Gainesville, Florida, the University of Florida offers PhD in Marketing through Hough Graduate School of Business. This page details GMAT requirements, types of degree offered, concentrations, and financial costs of University of Florida Hough Graduate School of Business PhD in Marketing. See ANYCOUNTYPRIVATESCHOOLS.COM for top business schools in Texas.
PhD in Marketing (More than 2 years)
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| Program Name | PhD in Marketing | ||||
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| Joint Degree Offered | No | ||||
| Delivery Format | Classroom | ||||
| GMAT Score | GMAT Accepted | ||||
| Tuition & Fees | Program is funded | ||||
| Financial Aid Availability | Financial aid available, contact school for more information | ||||
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Marketing Strategy Simulation
M513 uses an advanced computer simulation to provide MBA students with an opportunity to gain experience with the concepts and tools introduced in M511 and M512. The simulation creates an evolving market, where future decisions must be made in the context of earlier ones. Results depend on competitors’ actions as well as your own decisions. The simulation provides an opportunity to increase skills in matching products and market segments, driving productivity and striving for optimum investment of marketing funds. Teams meet with the instructor on two occasions to present and defend their plans, honing their ability to create convincing, data-based recommendations.Introduction to the Simulation
- Description of the market
- Practice decisions
- Critique of basic strategies
Competing in a Maturing Market
- Understanding demand drivers
- Building a model of demand
- Improving productivity
Line Extensions and Product Improvements
- Maintaining a competitive set of products
- Understanding evolving customer preferences
- Product positioning
- Pricing for improved performance
New Product Planning
- Identifying unmet needs
- Launching new products in an emerging market
Product Portfolio Management
- Setting spending priorities
- Brand elimination
Organizational issues
- Learning how product and market management organizations operate
The Role of Research
- Using research to guide decision making
- Developing a systematic appreciation for the use of marketing information
Markstrat3Grades will be based on the results of the simulation and the quality of two management presentations (including written documentation).Introduction to the Simulation
- Description of the market
- Practice decisions
- Critique of basic strategies
